Webinar on artificial intelligence in marketing

Head of the Department of World Economy and Investment Marketing at Brest State Technical University, Andrei Gennadievich Prorovsky, took part in the webinar “Artificial Intelligence in Marketing,” organized by the National Center for Marketing and Price Research. The webinar took place on February 9 on the basis of a technologically advanced active learning class of the Department of World Economy, Marketing, Investments. The speakers were specialists from the NGO “Guild of Marketers” Elena Verbitskaya and Igor Selitsky.
The speakers talked about how to create a high-quality marketing strategy under tight deadlines, optimize costs for analytical research and anticipate expectations, as well as increase sales through operational analytics and reliable customer information.
At the webinar, specialists from marketing departments of Belarusian enterprises shared their experience in using artificial intelligence in the activities of marketers in modern conditions.